On February 26, the webinar “SMM Trends: How to Stay on Trend While Remaining Authentic” was held, featuring Maria Kasatkina, Head of Communications at the leading agency Postmen, as the speaker.
Maria shared the latest social media trends with participants and explained how to effectively use messaging apps and social media platforms to achieve business goals.

Key Insights on Social Media Platforms:
• Telegram is best for fast communication, real-time news updates, and community building.
• Instagram is ideal for businesses focused on visual content.
• Facebook is primarily used for building partnerships and business relationships.
• TikTok is the go-to platform for viral audience engagement.

A key focus of the webinar was adapting content to the Ukrainian market, responding quickly to current events, and creating genuine, audience-resonant content. “SMM is not just about trends; it’s about the ability to stay true to yourself,” Maria Kasatkina emphasized.

The event provided valuable practical insights to help businesses stand out in the rapidly evolving fuel and energy market. Concluding her session, Maria encouraged brands to embrace authenticity in their communications, quoting Yaroslav Vedmid: “Imagine yourself and the world as you wish it to be.”

A recording of the webinar is available on YouTube.