Ukraine’s fuel market continues to change under the pressure of new tax and regulatory norms. For large chains, this is a challenge, but for small and medium-sized operators, it’s a matter of survival.

In the second part of our video series, we introduce you to the story of an entrepreneur, Mr. Oleksandr, who works in the Kharkiv region. Due to unfair tax conditions, he has already been forced to close two gas stations. This means the loss of 14 jobs for people in small communities, where every job is worth its weight in gold.

These are not just numbers. These are the fates of employees and their families who have lost a stable income. These are communities left without important infrastructure. And this is a market that is losing competition.

Watch the second part of the “Unfair Rules of the Game” series on our YouTube channel.

In the video, Mr. Oleksandr frankly discusses:

• how tax pressure exceeds real income;
• why small companies cannot withstand the same obligations as large chains;
• what consequences such regulation has for local communities and the entire industry.

Today, it’s not just about business. It’s about the future of the market, fair competition, and the stability of the country’s economy.