Individual strategies are giving way to collective action — this is the key message of the latest interview with NaftoRynok, a leading industry publication. In the conversation, Tetyana Dumenkova, Deputy Head of the Fuel and Energy Business Association, reflects on the profound transformations currently reshaping Ukraine’s fuel sector.

Today, industry professionals are facing more than just challenges — they are navigating new realities that require coordination, consistency, and a shared vision. It’s not only about figures and mechanisms, but also about responsibility — to the country, to customers, and to one’s team.

“Our main goal is to unite small and medium-sized businesses in the fuel sector so they can collectively respond to market challenges, raise operational standards, and advocate for their interests. Today, SMEs are the backbone of the regional fuel market — but standing alone, each player remains vulnerable,”
— emphasizes Tetyana Dumenkova.

The interview covers both short-term changes and long-term strategic shifts:
• Price dynamics and new pricing models: how can we avoid market destabilization?
• The role of the regulator: how do we foster a predictable business environment?
• Wartime conditions: how do we maintain supply chains amid daily disruptions?
• Professional associations: why is unity more important than competition — now more than ever?

“The era of isolated strategies is over. Today, growth belongs to those who operate within a professional community of shared values. An association isn’t just a club or a news feed — it’s your voice, your support, and your defense,”
— Tetyana stresses.

This interview is more than just commentary. It’s an invitation to engage in a broader dialogue — about responsibility, trust, and the future. Because only by joining forces — through shared expertise, experience, and practical knowledge — can we build not just an effective, but a resilient energy market.