October 8, 2025, Kyiv — The “NaftoRynok” independent publication, in collaboration with the Fuel and Energy Business Association (FEBA), successfully hosted the large-scale exhibition and conference “PROgress your Station 2025”. This day became the key autumn event for the entire fuel industry in Ukraine.

The event brought together over 60 Ukrainian gas station brands and more than 100 companies involved in ancillary businesses: from equipment manufacturers, food services, and coffee solutions to representatives of the energy and technology sectors.

Unique Format: Maximum Opportunities in One Day

“PROgress your Station 2025” combined three main activities:

• Solutions Exhibition: Demonstration of the latest goods, equipment, and services for gas stations.
• Speed Dating Rounds: Suppliers had the opportunity to hold direct, short, and effective negotiations with gas station representatives and conclude partnership agreements.
• Conference: A packed program featuring four panel discussions that covered the most pressing market challenges and trends.

Four Substantive Discussion Panels

MARKET DISCUSSION: Analytics and Forecasts

• Diesel Fuel and LPG: Discussion on supply routes, particularly Indian diesel, and the dynamics of the liquefied petroleum gas market in 2021-2025 (Mykola Sychov, NaftoRynok).
• Gasoline and Bioethanol: Analysis of the dominance of gasoline suppliers and the reasons why bioethanol has not achieved the expected development (Yevhen Bilokon, NaftoRynok).
• Digital Strategy: How gas station networks can effectively use Google to attract customers (Olena Mostytska, Serhii Pashkovskyi).

ALTERNATIVE DISCUSSION: The Future of Energy and the Shadow Market

• Bioethanol Market: Discussion of the potential and a possible “second attempt” at developing this segment (Taras Mykolayenko).
• Electric Vehicles: Analysis of infrastructure development and the growth of the electric car fleet in Ukraine (Daria Orlova, ExPro Consulting).

LEGISLATIVE DISCUSSION (by FEBA): The Role of MSBs and Fiscal Pressure

• Taxes vs. Shadow: Debate on the appropriateness of tax increases as a tool to combat the shadow market.
• Competition and Price: MSBs as a factor that curbs monopolization by large networks and price increases for consumers.
• Advance Payments: The impact of the single fixed advance payment on the survival of regional operators and the threat to MSBs.
• European Vector: The development of a competitive MSB market as an obligation for Ukraine on its path to the EU.

Discussion Speakers:

• Tetyana Dumenkova, Deputy Head of the Fuel and Energy Business Association.
• Volodymyr Omelchenko, Director of Energy and Infrastructure Programs at the Razumkov Centre.
• Anastasiia Denysenko, Analyst at the independent publication NaftoRynok.
• Pavlo Kozyriev, Head of the Association of Small Cities of Ukraine.

RETAIL DISCUSSION: Innovations and Network Experience

• Digitalization: The impact of digital menus and advertising screens on sales (Andrii Kravchuk).
• Network Cases: Sharing experience: global changes at UKRNAFTA (Vasyl Bikus), the benefit of co-branding with “Krayna” water (Vasyl Yabryk).
• The Coffee Factor: How coffee sales affect overall fuel realization (Anton Mianovskyi).

“PROgress your Station 2025” is a platform for establishing partnerships, exchanging knowledge, and formulating a development strategy for fuel retail in constantly changing conditions. The Fuel and Energy Business Association thanks all participants and partners for their joint contribution to the industry’s development.