Loyalty programs have become an indispensable tool in the fuel business, but do they really work as intended? Are the discounts and bonuses enough to keep the customer coming back again and again? The modern market dictates new rules: the winners are not those who simply offer favorable terms, but those who build a deep connection with the client.
The “Fuel and Energy Business” Association unites and supports SMEs in the fuel industry for sustainable development. We invite the top management of enterprises and marketing managers to actively participate in a webinar with an experienced expert. We will talk about the evolution of loyalty, changing consumer expectations and new opportunities for the fuel market. It’s time to move away from templated solutions and create real value for the client.

Speaker: Konstantin Melnikov. Retail expert and entrepreneur. CEO and founder of NTI Loyalty. Mentor of the “Board” business community. Professional experience: “ATB Corporation”, “Procter & Gamble”.
Participation: Free, subject to prior registration.

Webinar program:

• The problem of David and Goliath (how the small can defeat the big)
• Perception of the price offer and why we need Stella.
• Loyalty programs – do they really create loyalty for the client (analysis of the evolution of loyalty mechanics and why they are like that)
• Application of new customer identification tools in loyalty programs.
• What is loyalty in the modern digital world (applying the experience of digital services to the fuel market)
• Intangible rewards and the emotional component as the future of loyalty.
• Questions and answers.