On March 12, the Fuel and Energy Business Association hosted a webinar in collaboration with business trainer and Head of APEB’s Standards Committee, Andrii Kopylov. The discussion focused on current HR challenges, effective strategies for finding and retaining employees, and tools to help businesses adapt to the evolving labor market.

Key Topics of the Webinar:
1. Changes in the Labor Market: Why Traditional Hiring Methods No Longer Work?
With fewer candidates and increasing competition, businesses must expand their recruitment channels—leveraging social media, Telegram communities, and employee referral programs.
2. How to Build a Strong Employer Brand?
Transparent working conditions, competitive salaries, and clear policies are key to attracting talent. It’s not enough to offer good conditions; businesses must actively communicate them through social media and employee testimonials.
3. The Most Effective Recruitment Channels.
Local social media groups, referral programs, and traditional methods such as job postings at gas stations and in local media remain valuable.
4. How to Reduce Employee Turnover?
Transparency, mentorship programs, flexible work schedules, and career growth opportunities help improve employee retention.
5. Why Training is an Investment, Not an Expense?
Well-trained employees perform more efficiently and stay with the company longer.

Quote from Andrii Kopylov:

“Today, the key challenge for businesses is not just finding employees but creating conditions where they will stay. Flexibility, training, and career development are what truly work in times of uncertainty.”

APEB continues to support small and medium-sized businesses by providing consultations and developing effective HR solutions in complex market conditions. Join us to receive more valuable insights and practical advice for your business!

A recording of the webinar is available on YouTube.