Together with business trainer and head of the APEB Standards Committee, Andrii Kopylov, we held a webinar titled “Methods for Recruiting and Engaging Employees During a Severe Labor Shortage.” The event focused on the pressing challenges fuel companies face in hiring and retaining staff, as well as effective HR tools that help businesses adapt to the new realities.

Key Questions and Practical Insights from the Expert

1) How has the labor market changed, and why do traditional hiring methods no longer work?
• The number of active job seekers is decreasing, while competition for them is intensifying.
• Posting vacancies on standard job sites yields weak results.
• Companies need to expand their search channels: social media, Telegram communities, and employee referral programs.

2) How to build an employer brand that attracts people to work for you?
• Transparent working conditions, competitive salaries, and clear company policies are key to attracting employees.
• It’s not enough to offer good conditions—you need to communicate them effectively through social media, employee testimonials, and success stories.
• Long-term employee retention is only possible when people see career prospects within the company.

3) Which recruitment channels are most effective today?
• Utilize local social media groups (Facebook, Viber, Telegram).
• Launch a referral program—encourage employees to recommend potential candidates.
• Don’t overlook traditional methods—job postings at gas stations and in local media remain effective.

4) How to reduce employee turnover and prevent resignations?
• Employees should clearly understand what to expect from their job—transparency and predictability reduce turnover.
• Mentorship and support during the first few months help new hires integrate and stay with the company.
• Flexible schedules and career growth opportunities boost employee motivation.

5) Why is training and adaptation not an expense but an investment?
• Well-trained employees perform better and stay longer in the company.
• A mentorship system helps newcomers adapt faster and prevents them from quitting within the first month.
• Companies that invest in employee training experience significantly lower staff turnover.

Watch the full webinar recording: https://www.youtube.com/watch?v=2f3PvLSgBZM

“Today, the main task for businesses is not just to find employees but to create conditions that make them stay. Flexibility, training, and career growth opportunities are what truly work. Businesses that adapt quickly can survive even in difficult times,” said Andrii Kopylov.

The Fuel and Energy Business Association helps small and medium-sized businesses adapt to the new labor market conditions. We provide consultations, analyze HR challenges, and offer practical solutions for effective personnel management. Join APEB to receive more valuable insights and practical strategies for your business!